Practices to Avoid While Collecting My Amazon Reviews
PRACTICES TO AVOID WHILE COLLECTING MY AMAZON REVIEWS
There are numerous avenues that Amazon Sellers can choose in order to increase their conversion rates. Of the many optimization opportunities, reviews remain one of the leading and most influential selling points for buyers.
Because customers rely so heavily on the opinion of past consumers, it is essential that sellers accrue as many good reviews as possible. It’s equally important that these reviews are verifiable, meaning they are trustworthy and not bought or manipulated. In recent years, Amazon has cracked down on review programs and methods that offer steep discounts for incentivized reviews. Furthermore, Amazon takes great pride in providing quality customer service and that includes real and unbiased reviews. As such, here are some mistakes sellers do that can potentially get a review flagged, suppressed, or removed:
- Reviews should not be written by a person that shares the same last name as you, as that can be perceived as a “family favorite” which dilutes the validity of the review.
- Reviews should be attached to an IP address or physical address that is outside your own city limits.
- Reviews using the same WiFi connection as you might be seen as suspicious.
- Social media is a fantastic form of marketing, but friends on your Facebook, Instagram, or LinkedIn accounts can also be deemed unverifiable.
- You cannot give a review of another Amazon seller’s product in exchange for your own review.
- Reviews posted immediately after purchase are flagged as suspicious. It is best practice for a buyer to wait a few days to a week before leaving a review.
- Amazon will almost definitely remove a review if there is proof that it has been bought or incentivized. This means that a seller cannot make an exchange with a buyer in attempts to solicit a good review or high-star ranking.
- As a good rule of thumb, try to maintain a realistic review-to-purchase ratio. In other words, if you sell 50 products in the first week and 49 of those purchases have reviews attached to them, it can alert Amazon to suspicious activity and questionable practices.
- Lastly, if you are selling your product at a discounted rate, it is advised to stay below a 30-40% margin. Discounted items above these percentages usually indicate shady programs and/or practices, thus diminishing the validity of the review and potentially deeming it unverifiable. If you are caught utilizing this practice three times, your listing could potentially get flagged and Amazon will forbid any further reviews for the following thirty days.
EFFECTIVE METHODS TO COLLECT AMAZON REVIEWS
As any seasoned or well-versed Amazon Seller knows, many consumers forgo reading the product description, key features, and even EBC – immediately skipping straight to the reviews to finalize their decision on a purchase. Good and plentiful reviews can be crucial for generating sales, but with Amazon’s strict review policies, it can be hard to amass the necessary testimonials you need. For information on how to proactively collect reviews while abiding by Amazon’s guidelines, check out this awesome and informative youtube video by Jimmy Michalek.