In this article, we will be discussing the significant value of Sponsored Brand Video Ads – and how you as an Amazon Seller can follow our method to 20 percent increases in profitability.
Why Create PPC Video Ads?
With the introduction of PPC video, advertising on Amazon has been catapulted to a whole new level by targeting keywords via captivating videos. Like never before, merchants can tap into the psychological power of video content.
Since their rollout on Amazon, Sponsored Brand Video has proven to be more effective at engaging targeted customers than the static image format.
The Significance of Video Advertisement for Amazon Sponsored Display Ads
Sponsored Brand Video Ads allows sellers to engage more shoppers by improving the shopping experiences by addressing the following:
Differentiated Product Visibility: In today’s social media-driven world, content is king. As an illustration of this, name the last ad you remember seeing. Was it that static image you scrolled right past or that colorful video that kept your attention for 10+ seconds?
Unlike static pictures, the Sponsored Ads Video format is a wonderful opportunity that enables your potential customers to engage with your brand story in a more compelling way than the other available Ad format.
Potential Reach: Keyword targeting optimization (assuming you are implementing the correct data and strategies) allows you as the seller to easily reach more potential customers. This works for educational, demonstrative, and product-focused content. It promotes not just your product but your brand as well. Amazon Sponsored Display Ads for video have also been shown to lead to higher conversion rates and fewer returns on products.
Creative Opportunities: Utilizing Sponsored Ads creative builder allows you to ensure format optimization so that you may relay your message and hold customers’ attention with your creativity. Alternatively, you can hire professionals to create a 30-second video that truly captures the features, benefits, and incentives for purchase. Just make sure that your video captures the attention of potential buyers within the first 4 seconds, otherwise, you’ll likely lose your audience.
The Liazon Marketing Video Creation Strategy
If you are going to hire a professional marketing firm to both shoot your video and manage the PPC for it, make sure that they follow the criteria below:
- They do a full analysis of market demand, competitors’ advantages, and creative opportunity to make buying-intent video content that is convincing and persuasive to potential customers.
- They comply with Amazon’s suggestions by keeping the video brief. Deliver the core message in the first 4-5 seconds while maintaining the optimal video length of 15-30 seconds.
- They ensure product-focused video content so that you may showcase your brand in the right way so it is both enticing and unforgettable (with unforgettable being the main goal).
- They know how to properly optimize Keyword Targeting to ensure maximum profitability while lowering overall ACoS.
The Video Production Team at Liazon Marketing practices all the above considerations and guidelines while creating effective video advertising campaigns. By utilizing the Liazon Marketing Video Creation Strategy, we see an average increase of 18% or more for our clients’ ads.
Please reach out to us for any questions regarding videography or PPC.