Search Engine Optimization: A Practice to Increase Both Qualitative and Quantitative Traffic to a Website

Apr 7, 2021 | Uncategorized

What is SEO?


SEO is a practice utilizing many methods to ensure a website’s visibility both in quality and quantity. The SEO process aims to attract genuinely interested visitors while maintaining significant numbers to a website where they landed.

 

What Website SEO Does

The objective of developing an SEO-friendly website is to allow a search engine (Google, Yahoo, Bing, etc.) to quickly understand your content and relate it to a relevant audience so that it can provide visitors with a good experience by directing them to websites that closely match their inquiries. No doubt, user experience has been seen as the top priority for all the leading search engines (including Google, Yahoo, etc.) over the years.

A search engine utilizes a web crawler that gathers information about all the content on the Internet. It brings all those websites’ content to the search engine to build an index, which is then fed through an algorithm that tries to best match search query data.


On-Page SEO Optimization


Optimizing website elements to improve search engine visibility and ranking is generally termed as on-page or on-site SEO optimization. Keyword optimization is the single most significant factor regarding on-page SEO as keyword stuffing may result in an over-optimization penalty. There are some other factors as well which are discussed below:

Title


The title tag is an essential element for a website’s on-page SEO because it tells search engines what the page contains. It should have a brand or business name along with the most relevant keyword that defines that page and should not be more than 70 characters.


Meta Description


The meta description provides a little more information on what your page is about. It is advisable to write a meta description with a human audience in mind as it shows up in search results. You may use your page’s primary keyword; however, its keyword ranking capability is still debatable.


Header Tags


Web pages using different HTML header tags help search engines learn more about your page as it helps to break the content into sections. It supports both readers and search engines to

understand the website content in a more comprehensive way.


Internal Links


Websites having internal links to other pages within their site help search engines learn more about the particular website you have and the content available.


Bolded Texts


Bolding a selection of texts improves readers’ attention, helping search engines distinguish essential data within the page content.


Image Names


Using relevant, accurate keywords for image names helps search engines to rank based on their image search-based keyword.

Off-Page SEO Optimization

The primary goal of off-page SEO optimization is to connect with other websites through link building. There are numerous ways to get links. Generally, there are three kinds of link building techniques: organic links, whitehat, and blackhat. Among them, organic links are the best kind of link building along with whitehat. On the other hand, blackhat must be avoided as it is against search engine guidelines. Blackhat link building is a technique used to drive traffic to a website by exploiting website loopholes, enabling a site to rank higher than it should through “organic” search means. Also frowned upon is building link farms, which feature a series of links to other sites without any content or inherent value on that page.

Liazon Marketing, as an SEO Management Company, has developed some methodological approaches that we use to rank a website with SEO-friendly and effective optimization along with whitehat means. For more information, please visit our website at https://liazonmarketing.com/