7 Key Aspects of Amazon Listing Optimization

Aug 2, 2022 | listing optimizations

Blog states about the importance of amazon listing optimization and the key features to optimize the listing in amazon

Overview of Amazon Listing Optimization

An Amazon product table or product runner tells guests all they need to know about a given product. It features images, and vids of the products, product descriptions, and offers client reviews from those who have formerly bought them.

Amazon product listing optimization is the process of optimizing your rosters to increase business and conversion. It’s one of the most pivotal tactics to keep your product on top. For you to achieve success, you want to succeed in this area and make sure all areas are reckoned for from product title, description, reviews (which should have a big number), advertising strategy, and visibility through keywords and other means.

Amazon product listing optimization is crucial to creating a substantiated and memorable experience for online shoppers. Not to mention, further than 353 million particulars are vended on Amazon, which can produce near-endless competition in the Amazon Marketplace. Thus, indeed if you have a top- notch item to sell, you won’t be suitable to induce deals if guests can’t find your product among ocean of contenders. Optimizing these lists ensures that shoppers will be suitable to fluently determine or search for those products.

Optimizing your Amazon product table also ensures thickness across branding, messaging, reviews, and conditions – while contemporaneously adding visibility on Amazon’s hunt machine results runner.

The most important 7 corridor of product listing for better product ranking on amazon are as follows:


Amazon keywords are the hunt terms (i.e., words and expressions) that people type into the Amazon search bar. If the keywords related to the product are not there moreover followership can’t see your products in the roster. A product listing rich in keywords has a advanced chance of appearing in hunt results for multiple queries, boosting business and deals opening.


2.Product Title

Amazon titles are a product’s prolusion to the customer, and if that title is sloppy or uninformative, the customer will presumably move on from the dealings as fleetly as possible.
The optimal length of the title not further than 80 characters but according to examination, Amazon automatically truncated numerous best- vending product titles even further to around 50 characters.


3.Product Images

Using High Quality pics to help describe the particulars you are vending provides clients with useful information, and is especially helpful for describing the condition of used and collectible points. You can upload up to 6 snaps to display as part of each table.
Eventually it won’t be enough with high quality images only, we have add one short video of around 2 minutes for better describing of the product use and functions.

Product images


4.Product Pricing

Price of product can be determined by two effects 1) Minimum price of product and 2) Maximum price of product. And Price should be decided by taking some effects like shipping, packaging etc.
But according to the exploration the product average price or price below average from Amazon’s algorithm are more likely to be best- dealer on amazon.


5.Product Description

Product description should be no farther than 2000 words, but the main thing is that description should be related to product or it should be point to point description.
The elegant way to attract client is to describe product in the pellets format.


6.Vital Features

The vital Product Features bullets on the detail page tell the client about the details of your product and can impact the client purchase decision.
Vital features of the product should be at top of the description and if possible all the info in aligned format for glamorous look of description.

7.Backend Search Keywords

Backend keywords are hidden keywords that only Amazon merchandisers are privy to. While visitors can’t see these keywords, they are a way to tell Amazon’s algorithm that a specific keyword is applicable to your list. Conditions for Choosing and optimizing your search terms include the following

  • Maintain search terms up to the length.
  • Make use of replicas.
  • Use spelling variations, but don’t include common misspellings.
  • Include abbreviations.
  • Use all lowercase letters.
  • Avoid punctuation marks comparable as””,””, and”-.”
  • Separate words with spaces.
  • Avoid replications.
  • Avoid articles, prepositions, or other short words comparable as “ a, ” “ an, ” “ and, ” “ by, ” “ for, ” “ of, ” “ the, ” or “ with. ”
  • Use either singular or plural words.