Create a store for your brand within the Amazon store 

Brands that sell products in the Amazon store can use a free tool to create their online store within the store.

You can build a store that provides customers with a multi-page, immersive experience that introduces customers to your brand story and entire product catalog through customized rich media—text, image, and video—once you sign up for the Amazon Brand Registry and create a seller account.

Additionally, you receive your own web address ( for use in advertising campaigns. Think of it as your Amazon real estate, where you can show off new products and best sellers and even give customers who visit personalized recommendations.

Stores also give you performance metrics about visits, traffic sources, and sales behind the scenes so you can make the experience better.

You don’t need any coding or design skills to create an Amazon e-commerce storefront by using Store Builder in Seller Central. The page is set up for desktop, mobile, and tablet browsers by default.

Steps on how to build your own brand on Amazon stores

What next after building your online store on Amazon?

You have signed up for the Amazon Brand Registry. You have your own address and an Amazon storefront for your e-commerce business.A+ Content has added a wealth of information to your product detail pages.

What follows?

Utilize the numerous additional e-commerce marketing and online seller tools that we have developed to assist brands in reaching a larger audience once you have established an online store within the Amazon store.

Utilizing Sponsored Brands, Sponsored Products, and other Amazon Advertising strategies, drive traffic to your Amazon store and product listings. Market campaigns both on and off of Amazon using your distinctive Amazon URL.

Run A/B tests on the content of your product detail pages, host shoppable Livestream events, sell virtual bundles, and more with the free tools in Seller Central.


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