Features Of The Seller App for Running Your eCommerce Business

You can search for and locate products to sell using the Amazon Seller app. The visual search feature scans products with or without barcodes whenever inspiration strikes, assisting you immediately in locating information about products listed in Amazon stores.

The following are additional applications of the tool for streamlining business operations:

Build product listings

• Add offers to existing listings or create new catalog products for sale
• Scan barcodes, take pictures of products, and upload documents with your mobile device’s camera.

Free product photo editing

• Avoid costly product photo sessions and rejected images.
• The Product Photo Studio lets you take, retouch, edit, and send photos of products that look like professionals.
• Before you submit, make sure your images meet Amazon’s requirements and address any issues.

Manage product inventory 

• View inventory details at the product level.
• Gather data and analytics in one place.
• Make better decisions about inventory and check on the state of the fulfillment channels.
• Check out the status and inbound statistics for Fulfillment by Amazon (FBA).
• Change the quantity of the Merchant Fulfilled Network (MFN).

Manage Pricing

• Get pricing information at the product level and modify and update pricing.
• Get a product’s “fee preview,” or estimated fees if it is sold.
• Check out the Featured Offer and low price match prices.
• Examine the offers of rivals.
• Product margin, which tells you how much a product sells for above its actual cost, can be estimated using the profitability calculator.

Complete orders 

• Receive push notifications to be informed of product sales.
• Check the status of your account and pending orders.
• Control returns and gives refunds.
• You can check the status of FBA shipments if you use FBA to outsource order fulfillment.
• Check to see if orders are being processed, shipped, or finished by receiving shipment updates.

Track and analyze sales 

• To get a quick status update, monitor sales growth, and track sales.
• Examine sales at the product level over time.
• Look at the best-selling items.
• Track sales by date range and year-to-date performance with charts.
• Monitor key performance indicators and compare performance to previous years.

Keep up with customer service and engagement

• Receive instant notifications whenever a customer inquires about a product.
• Manage and publish public responses to customer feedback by utilizing the Seller Feedback Manager.
• Utilize email templates that can be changed to respond to common inquiries and check messages.
• Simply tap to share products on social media.

Control promotions

Special offers: Follow the progress of deals on the Deals Dashboard, specifically Lightning Deals and 7-Day Deals.

Sponsored Products: Manage Sponsored Products campaigns and make adjustments.

• All campaigns’ ad spends, impressions and average cost-per-click (CPC) over a preferred period can be tracked.
• Change the settings for each keyword and the daily budget for each campaign.
• Organize ad groups around a common theme by editing. Ad campaigns and keywords can be customized to meet the needs of your target audience.
• Pause individual campaigns and make bid changes.

Make use of additional tools for management 

Account Health: The Account Dashboard makes it easy to keep track of important metrics in one place. See how well your account complies with Amazon’s performance goals and policies.

• Acquire insight into service performance metrics like the Return Dissatisfaction Rate, On-Time Delivery Rate, Order Defect Rate, Cancellation Rate, Late Shipment Rate, Valid Tracking Rate, and Order Defect Rate.

• Utilizing complaint or violation tracking, to monitor compliance with product policy.
• If your account is at risk of being deactivated or has already been deactivated, see the top banner alerts. A single click will display a list of account status reasons.

Permissions for Users: Control user permissions and share access with your team. Users have the same user rights and roles and access to their Seller Central accounts as they do on the Seller Central website, regardless of whether they sign in via the app or a computer.

Foreign Business: With a single login, you can effectively manage global business.Business and country switch with one tap.

Support for Sellers: Send questions right away to the Seller Support team. Respond to ongoing support cases via the case log and effectively resolve issues.