Product promotion and e-commerce marketing
E-commerce marketing is essential for starting and expanding a business. Regardless of your selling channel, running marketing and promotional campaigns will help you reach a larger audience.
There are so many ways to promote your eCommerce business. Each of the options available for e-commerce marketing is briefly described here:
Promoting and advertising your online storefront
Online store owners can use Amazon store advertising campaigns to reach the right customers. Getting the product in front of as many people as possible is made easier with the following choices:
- Sponsored products can boost a brand’s visibility among Amazon’s 300 million customers by appearing on product listing pages.
- Sponsored brands: At the top of a product search results page, sponsored brands, which are available to brand owners, display a headline, logo, and up to three products.
- Lightning deals and coupons increase the viability and drive immediate sales, especially when trying to raise brand awareness.
- Advertising can accelerate product sales by encouraging reviews and driving sales from interested customers.
Using A/B testing to improve the user experience
What will appeal to customers? What titles or descriptions will pique buyers’ interest? You can test a variety of value propositions and offers using A/B testing to determine which combination works best for your products. Amazon’s new A/B testing capabilities in the Manage Your Experiments tool enable registered brand owners to conduct experiments on product pages to determine which content will generate the most sales. You can use this to determine the best combinations of titles, images, descriptions, and bullet points to help you quickly convert customers.
Social media marketing
Adding one or two social media channels to promotions and outreach can help raise brand and product awareness due to the large number of people who use social media websites. Create a social media strategy for how you will promote your business, interact with social media users, court social influencers, and post content to get the most out of your time and effort. To set yourself up for success, begin with a plan.