After creating an online store, the next step is to manage your business. There are many ways to make your online experience good. A great place to start is with clear product descriptions, quick checkout, prompt delivery, and simple returns procedures. A good number of reviews left by other customers will also help.
Fulfillment of e-commerce: storing, shipping, and returns How will product returns be stored, shipped, and handled? Establish a procedure for handling shipping and returns when you begin building your online business. Finding an accessible and cost-effective space to store and ship products may be preferable to keep things simple. Products can be stored in a garage, for example, by some sellers. You might want to think about using third-party fulfillment to help you store, package, and ship products as your business grow.
Did you know that Fulfillment by Amazon lets you store and sell products?
Sellers can store their products in Amazon’s warehouse using the Fulfillment by Amazon service, which also gives Prime members fast, easy delivery options. For instance, in 2019, third-party sellers sold more than 700 million items that shipped with Prime Free One-Day Delivery or faster in Amazon’s U.S. stores.
Review capture and display Reviews
Reviews are powerful e-commerce tools. Ideally, you should try to display reviews so that they can be found by customers who are looking for products similar to yours as well as search engines like Google.
Because reviews can influence future sales, Amazon requests reviews from customers on behalf of online sellers automatically. A pool of Amazon Vine reviewers can also be used by brand owners selling in Amazon stores to get feedback on new products.
Vine reviewers are Amazon customers who, according to other customers, are known for writing positive product reviews. Vendors use the Vine program to provide a free product in exchange for reviews from a select group of Vine users. These reviews can assist in increasing initial sales when launching a new branded product. This, in turn, may assist potential customers in making educated purchasing decisions.
Track performance using eCommerce analytics
You can monitor the performance of your business by observing how customers interact with products and stores. Ecommerce analytics are typically integrated into a dashboard of online selling channels or can be installed using a third-party analytics program.
To manage inventory, check eCommerce analytics regularly, regardless of the solution you select. Analytics is also where you can track orders, look at customer service and returns, run promotions and ads, and more to see how your account is doing.
Understanding how customers interact with a store is possible once you become familiar with its analytics. You can also learn a lot about how to fix problems with the online shopping experience by looking at a store’s analytics reports.
Brand Analytics gives you access to advanced reporting such as the following if you are a registered brand owner selling in Amazon stores:
- Products that are getting the most clicks and sales on strategic search terms
- Products or brands that customers are reordering
- Top products that customers most frequently buy alongside specific products
- Customer breakdowns by age, income, education, gender, and marital status
