Customers can look at a product that is sold on Amazon on a product detail page. The product detail page is probably familiar to anyone who has purchased products from Amazon. Customers can find all pertinent information about a product there.
Amazon combines data from all of the offers for a single product detail page when multiple sellers offer the same product (so customers can be provided with the best experience). If you think the information is incorrect, you can, along with other sellers and manufacturers, propose product information on a product detail page and request reviews.
Try to think about how your product detail pages will best assist customers in finding your products, answering their questions, and making a purchase decision as you build them. By making your listings concise, accurate, and simple to understand, you can achieve the ultimate customer experience.
Methods for product delivery
Choosing the appropriate fulfillment method
Amazon sellers have two options for getting their products to customers: They can handle it themselves, manage their inventory, and ship products to customers (merchant fulfillment), or they can have Amazon handle packaging, labeling, and shipping their products through Fulfillment by Amazon (FBA).
You just need to choose the approach that works best for your business from among the benefits that each strategy offers.
Fulfilling your orders
Merchant-fulfilled simply means that you store and ship products directly to customers yourself. Amazon gives you a shipping credit after charging you for shipping based on the product category and shipping service chosen by the customer.
All products sold with an Individual plan are subject to set shipping rates; therefore, it is essential to ascertain whether you can still price items profitably. With Amazon’s dependable network of shipping partners, the Buy Shipping tool can help you ship and confirm your orders, track your shipments, and get great deals on shipping labels.
Veeqo, Amazon’s free multi-channel shipping software, makes it simple to manage inventory and purchase low-cost shipping labels for all of your orders in one place if you’re fulfilling orders across multiple online stores and websites.
How Amazon Fulfillment operates
Step 1: Ship your inventory to Amazon. It will be scanned and available for purchase.
Step 2: Amazon packages and sends the merchandise to the consumer with each order.
Step 3: Every two weeks, Amazon pays you with the available funds after receiving payment from the customer.
Step 4: Questions, returns, and refunds are handled through Amazon’s customer service team.
You have completed your first sale. What comes next?
Managing your Amazon business
Your first sale is a significant accomplishment, but it’s only the start of your potential for growth as an Amazon seller.
There are certain crucial considerations to make after your store is operational:
Performance indicators (and why they matter)
To deliver a seamless, enjoyable buying experience, Amazon sellers maintain a high standard of performance.
As an Amazon seller, being “customer-obsessed” entails monitoring the following important metrics:
- Order defect rate (a metric for a seller’s level of buyer service): <1%
- Pre-fulfillment cancellation rate (started by the seller before shipment): <2.5%
- Orders that ship later than anticipated have a late shipment rate of < 4%.
In Seller Central, you may monitor your progress and confirm that you’re hitting your goals.
Customer product reviews are a crucial component of the Amazon buying experience and are advantageous to both buyers and sellers. Make sure you are aware of the proper and improper methods for obtaining product reviews on Amazon.