E-commerce Marketing- Enhance Brand Recognition and Online Sales

Oct 18, 2022 | Uncategorized

Looking to enhance brand recognition and online sales? 

There are 15 of the best e-commerce marketing tactics for 2022, along with 8 steps for creating a marketing plan.

8 steps to creating a successful e-commerce marketing plan

Ecommerce marketing is a continuous, changing activity rather than a one-time project. Successful marketing plans begin with your company’s objectives and use various online sales channels to increase sales. 

The following are the 8 steps to creating a successful e-commerce marketing plan:

  1. Define your business’s objectives.
  2. Analyze your current performance
  3. Research your customers, both existing and potential
  4. Determine your resources and budget.
  5. Pick the appropriate channels: A sales channel could be a store like Amazon, your website, or a social media account.
  6. Create an action plan.
  7. Monitor your performance
  8. Improve and optimize: A continual process of review and adjustments is involved in optimizing an online store to increase sales.

15 Online Sales Boosting Strategies for e-commerce

Here are 15 practical strategies you can implement to raise brand awareness and boost online conversion, regardless of whether your company provides goods or services.

  1. Optimize an online store for search results

Make it simpler for customers to locate your brand online by optimizing an online store for search results. With effective copywriting, the following are examples of straightforward search engine optimization (SEO) strategies to enhance an online store and boost sales:

Product pages: Include keywords that are helpful and descriptive. Think about the search terms that people might enter into a search engine to find products that are similar to yours. Then make sure your store copy includes those words.

Product descriptions: Customers can quickly locate products with concise and organized descriptions. Consider customers’ most frequently asked questions about the products you specialize in and naturally incorporate keywords throughout the copy.

Products listings: By including frequently asked questions (FAQs) in product descriptions, you can assist customers in locating the answers to their inquiries.

2. Social media marketing

Social media marketing is a great way to connect with customers and promote your online business and its products. 

Some suggestions:

  • Start with just one or two social media platforms. Concentrate on the websites that your customers are already using.
  • Expand your reach and keep customers informed about new promotions and offers by employing engaging visuals, videos, and copy that is written well.
  • To build a loyal community, consistently engage with followers, collect feedback, and court social influencers.

3. Run product ads

Use strategic product ads to keep an eye on your brand, connect with your target audience, and boost sales.

Paid search ads typically fall into one of several categories:

  • Pay-per-click (PPC) ads target a particular keyword on a search engine and compete with other ads that are also targeting the keyword by placing bids on the keyword. Only when someone clicks on your online ad will you be billed.
  • Retargeting is a method that shows relevant visual or text ads to online shoppers when they visit other websites. This could be a way to keep customers from forgetting about your products and services after they leave your online store.

Product ads can help you attract customers, increase click-through rates, and bring consistent traffic to your brand if you choose the right keywords.

4. Try Amazon Advertising 

Did you know that Amazon sellers can get sponsored ads? Sponsored ad campaigns on Amazon Advertising are simple to set up and appear in highly visible locations on product detail pages or within shopping results.

5. Set up an Affiliate Marketing Program 

Affiliate marketing programs can boost sales and generate a lot of revenue online.

You can get paid to promote the products of another person or company through affiliate marketing. You look for a product, market it, and make money on each sale. Affiliate links from one website to another are used to monitor sales.

Bloggers, publishers, and content creators can use the Amazon Associates Program to monetize their traffic. Associates can earn money from qualifying purchases and programs by pointing people to their recommendations through link-building tools.

6. Upsell and Cross-sell with Product Recommendations

Upselling and cross-selling are two ways a company can help a customer and increase sales at the same time.

Upselling is the process of persuading a customer to buy a product that is more expensive than the one they already own, a cheaper version of the same product, or an upgrade like an add-on.

To encourage additional purchases, cross-selling presents customers with an offer that is comparable to or adjacent to a product that the customer is interested in purchasing.

To boost a store’s conversion rates and average order value (AOV), try using upselling and cross-selling.

7. Make the most of case studies, reviews, and testimonials.

Try to talk to as many customers as you can. Interactions with customers are marketing gold. 

Positive customer experiences can be used effectively in marketing in three ways:

Customer feedback can be beneficial or detrimental. They happen out of the blue, everyone can see them, and you have no control over them. The reviews are honest, and many customers read them before making a purchase: RetailWire reports that consumer trust in online reviews is comparable to or even greater than that of recommendations from friends and family. Don’t ignore feedback; Instead, make sure to keep an eye on, evaluate, and react to them.

Testimonials highlight a positive customer interaction your business has had. On your websites and in other marketing materials, including testimonials to tell stories about your company and entice customers to try your brand.

Case studies: Storytelling is used in case studies to show the journey of a customer and how your company helped someone succeed or solve a problem with a product. They can be told in video format or written as blog posts or articles.

It can go a long way toward building trust in your brand and attracting new customers if you can demonstrate how your products have helped customers.

8. Review store analytics

E-commerce analytics can provide data-driven insights into how customers interact with your online business, taking some of the guesswork out of optimization and revealing opportunities for innovation and improvement.

9. Make use of the Amazon Seller app. 

With the Amazon Seller app, you can manage your business from anywhere using your mobile device. With a seller account, it’s free and can help you:

  • Save time with quick and simple access to sales, listings, and other store features
  • Control product prices and inventory remotely.
  • By responding to customer requests and reviews, you can improve the performance of the store.
  • Receive notifications immediately to minimize disruptions to your e-commerce business and resolve issues as they arise.
  • Make use of additional management tools like campaign management, account health, and support.

10. Create an email list.

Dealing with an email rundown can be a profoundly fitted method for keeping clients associated with your image. Depending on the actions you want customers to take, you can send targeted emails to segments of your mailing lists. 

Emails of the following types are typical:

  • Emails about cart abandonment have the potential to entice customers to re-add items to their carts and make purchases.
  • The recipients of special offer emails are informed about discounts and coupons. Use free shipping, buy one, get one free deal, and digital coupons to get creative.

Collect customer email addresses as early in the sales funnel as possible to get the most out of your email marketing efforts. This can be accomplished by providing incentives, such as a pop-up box with a freebie, coupon, or discount, to encourage visitors to provide their contact information.

11. Blog.

While blogging can take a lot of time, it can help you develop your brand voice, share your story, and increase sales. 

Keep in mind these best practices:

  • Choose blog topics strategically to educate, inspire, and motivate customers. Focus your posts on the concepts that customers are interested in by conducting keyword research.
  • Use freebies and wishlists to get creative. Giving people a reason to share your blog content and sign up for your email list is the goal.
  • To increase traffic and establish yourself as a thought leader in your field, guest post on other well-established blogs.

Producing high-quality blog posts is not just about selling products. Instead, it provides expertise to customers and assists them in making purchasing decisions.

12. Nurture a community with the help of customer-generated content.

Think about what your customers have in common. For instance, does your brand have a strong commitment to a particular cause? With the assistance of user-generated content, which is sometimes referred to by the abbreviation “UGC,” you can cultivate a sense of community around your brand.

Encourage members of your community to talk about their experiences with your company and products.

To get you started, here are some suggestions:

  • Use well-crafted hashtags to organize content and reach a wider audience.
  • To help customers feel inspired and to let them know what kind of content you accept, make clear guidelines.
  • Adjust content as necessary for various social media platforms and tailor it to the channels you will be using.

To encourage user-generated content and raise brand awareness, hold a contest or offer rewards.

13. Offer products bundling

With a customer loyalty program, you can attract new customers and entice existing ones to return. A customer may be motivated to continue purchasing from you instead of a rival by participating in a rewards or loyalty program. 

Rewards increase as a customer spends more money or interacts with the brand. Create special perks in your program to keep customers coming back for more.

There are a lot of program ideas out there, but these are some common ones:

  • Customers can redeem points for credit toward their subsequent purchase, perk, discount, or freebie through point-based programs.
  • Customers in tier-based programs receive varying benefits based on their rank. They will receive more exclusive rewards at higher tiers.
  • Customers who participate in fee-based or paid loyalty programs receive ongoing benefits.
  • Loyal customers are offered free products and services through free perks programs.
  • By aligning with a cause or mission, mission-driven programs increase customer loyalty.

 

A service like FBA Subscribe and Save by Amazon, which makes it simple for customers to receive regular deliveries of items they frequently order, is another option to consider.

14. Offer products bundling

Product bundles are like package deals: combinations of distinct products offered in a single package at a single price. Selling more products together can help build customer loyalty.

Communicate the customer’s benefit by bundling items that make sense. If you sell clothes, for instance, you might offer a belt to match a pair of jeans or a set of earrings to match a necklace. or let customers make their bundles of selected items and custom orders.

Promoting new products can also benefit greatly from bundling. Analytics can be used to track data on what bundles sell, and insights can be used to decide on future bundles.

15. Curate subscriptions boxes

Do you provide products that customers place repeat orders for? Subscription boxes can be a creative way to get customers excited about the things they get regularly and build anticipation.

There is no end of ideas: A few examples of products that could make excellent subscription boxes include beauty products, food items, craft kits, and products for pets. Amazon Subscription Boxes, where you can list, sell, and manage subscription boxes all in one place, might be a good option for expanding your business.

You can significantly assist in increasing e-commerce sales with strategy, effort, and the appropriate marketing tools in your arsenal.