Checklist After Your Store Launch
- Is there a connection between your ASINs and your Store at the brand byline?
Customers who click on the hyperlinked brand name on product detail pages are the source of the brand byline, also known as organic traffic. Some or all of your ASINs may not properly link to the Store once it is live, depending on how you set them up in the first place and how your Amazon Brand Registry profile was set up.
If this is the case, you can contact either Seller Central or Vendor Central support and provide the following information: 1) a link to the store; 2) an example or examples of ASINs and 3) a brief explanation of the issue at hand.
- Change the lengthy URL to a shorter one.
A lengthy URL is generated automatically when your Store is launched. In your account, send a request to the Vendor or Seller Central support team with the current Store link and the desired short link.
- Check out your store’s “insights”
Want to know which pages receive the most traffic? What sales did you make during a particular period? When someone enters your store, how many pages do they view? You can see how well your store is doing by looking at a variety of metrics on the Stores Insights Dashboard.
Optimizing your store
It is essential to keep your store up to date for both new and returning customers because stores are never finalized. New products are introduced, seasonality occurs, and shopping trends shift. Stores that have been updated within the last 90 days have, on average, 21% more repeat customers and 35% more attributed sales per customer.
Reasons why your Store should be updated.
- New releases: Especially on a page dedicated to new releases, Your Store is a great place to regularly add new ASINs.Supporting product growth for these new releases is made easier by making new products more visible in the Store.
- Seasonality: Use cases for your products change with the seasons. If your company sells items that are heavily seasonal (for example heaters and fans), you might want to think about changing the order of your category pages, your home page tiles, and the products you offer to better reflect the seasonal demand.
- Events on tent poles: With “Versioning & Scheduling” for Stores, brands can create distinct Store versions today for distinct holiday events in the future. Do you offer discounts on Prime Day? Are Black Friday and Cyber Monday promotional days? Want to advertise a store with a Christmas theme? Don’t delay; immediately create Store versions.
- Refreshing content: Make sure to add new content to your Store whenever you rebrand or create new content.
Optimizing the store: Understanding when your store requires attention.
- Your store experiences low daily traffic: It indicates that your store visibility is low. You might want to advertise your store through social media or Sponsored Brands campaigns. Also, make sure your ASIN brand byline links to your Store correctly.
- Lots of traffic, but few sales: This indicates that your store is well-known, but no one is buying your product within 14 days of their last visit. It’s possible that your store needs more attention and consideration (you can promote with video using Sponsored Brands videos) if you sell expensive products or require high customer trust. Change some of your tiles to tile types that make it easy for customers to buy your products if you sell items that sell quickly (for example: use the “Add to Cart” button to add a product grid or individual product tile.
- Good conversion on low-traffic category pages: It means that some of your pages are getting a lot of conversions but don’t get much traffic. These pages should be the focus of your Sponsored Brands campaigns and source tags. Look at the visitor/order or unit/visitor data in your system.
- Lots of traffic on category pages with low sales: It indicates that some pages get a lot of traffic but don’t convert as well as expected. It’s possible that the page only features one product or that it features more content about your brand than products for sale.
- No sales or traffic on particular pages: This indicates that the customers you’re getting to your Store aren’t interested in the particular page, or that the products they’re looking for are hard to find. Consider increasing the page’s visibility on your homepage or driving traffic to it with Sponsored Brands if you want to improve its performance.
Increase your store traffic.
- Sponsored brands
Advertisers that begin linking their Sponsored Brands campaigns to their Store for the first time experience an average 36% boost in impressions in the following month, compared to advertisers who do not take this action. You can link Sponsored Brands campaigns to any page within the Store, including the home page. Ensure that your campaigns link to the most relevant pages and offer customers a fluid journey for optimal performance.
Tip: You can quickly re-create duplicates of your previous campaigns to link them to your Store using the “copy” function in your advertising account’s campaign manager if you launched Sponsored Brands before creating your Store.
- Off-Amazon channels
Think about posting the unique URL of your Store on your blog, website, or social media.
Tip: Create unique URLs for source tags. You can learn about the traffic and sales generated by Amazon marketing activities by utilizing source tags. You can make as many tags as you want, and tags never expire.
- Your brand’s byline.
On product detail pages, your byline appears near the title, frequently in blue text. When customers click the link, it can direct them to your store. If your store is not linked, you can contact either Seller Central support or Vendor Central support and provide a brief explanation of the issue at hand, an ASIN example, and the link to your store.