Optimizing Amazon Auto PPC Campaigns
Running auto PPC campaigns is considered a mandatory campaign strategy for both newbies and long-time sellers to initiate their Amazon advertising journey. However, a lack of understanding on how to properly utilize and implement these types of campaigns often leads...
PPC: Targeting Products Vs Targeting Keywords
Amazon PPC Advertising continues to evolve with each passing year since its inception. With every new feature introduced, such as the new targeting products ability for PPC campaigns, getting acquainted with what they are and how they work is often challenging for...
