Optimizing Amazon Auto PPC Campaigns
Running auto PPC campaigns is considered a mandatory campaign strategy for both newbies and long-time sellers to initiate their Amazon advertising journey. However, a lack of understanding on how to properly utilize and implement these types of campaigns often leads...
PPC: Targeting Products Vs Targeting Keywords
Amazon PPC Advertising continues to evolve with each passing year since its inception. With every new feature introduced, such as the new targeting products ability for PPC campaigns, getting acquainted with what they are and how they work is often challenging for...
IS YOUR AMAZON LISTING REALLY OPTIMIZED?
It should come as no surprise that your Amazon listing has to be in prime condition to ensure sale conversions. Cutting corners, half-assing it, or being sloppy is the equivalent of a brick and mortar store being unorganized and unclean. As important as an Amazon...
What Are Amazon Feature Keywords And How Do They Help My Sales?
Having worked with a multitude of clients whose products span the spectrum of Amazon’s offered categories, we can say with confidence that no two products are exactly alike. However, there is ONE thing that virtually every listing shares in common and...
