Targeting Products as opposed to Keywords through Amazon PPC can prove to be a more effective way at getting impressions and sales. Here’s why.
As a general rule, you should have at least one lifestyle or custom shot. People look for a product based on practicality, but they BUY that product based on emotion. If you don’t have people utilizing your product in the imagery, it makes it difficult for the customer to see themselves using it.
Deciding what product to sell on Amazon can be overwhelming. Everything from public demand to profit margins to long-term sustainability must be considered. You also have to decide what platforms you are going to utilize – both for selling and marketing your product. If you plan on utilizing Amazon as your primary marketplace, there are […]