Amazon PPC (Pay-Per-Click)
Amazon Amazon Advertising Amazon Ebc PPC Services Amazon Listing Optimization Keyword Research Copywriting Store Audit Photography & A+ Content Google Budget allocation Ad Copy Creation Geographic targeting Ad Extensions Ad scheduling Tracking and analytics A/B testing Remarketing Device targeting ETSY Positive seller reputation & feedback Utilize social media for promotion Competitor research Etsy SEO & […]
4 Rules For Amazon Sponsored Brand Video Ads
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Optimizing Amazon Auto PPC Campaigns
As mentioned earlier, the obvious problem with running Auto Campaigns as opposed to Manual campaigns is to that you don’t have enough control to target preferable keywords or ASINs that are most likely of high value to your product. Amazon automatically defines the search terms based on its product evaluation that might not necessarily be profitable when displayed as Ads.
PPC: Targeting Products Vs Targeting Keywords
Targeting Products as opposed to Keywords through Amazon PPC can prove to be a more effective way at getting impressions and sales. Here’s why.
IS YOUR AMAZON LISTING REALLY OPTIMIZED?
As a general rule, you should have at least one lifestyle or custom shot. People look for a product based on practicality, but they BUY that product based on emotion. If you don’t have people utilizing your product in the imagery, it makes it difficult for the customer to see themselves using it.