When selling products on the Walmart Marketplace, sellers are required to provide compliant high-quality images that meet Walmart’s image guidelines. High-quality images play a crucial role in attracting customers and providing a positive shopping experience. Here are the key aspects of compliant high-quality images on Walmart:
1. Image Quality: Images should be clear, well-lit, and in focus. They should accurately represent the product’s appearance and features. Blurry, pixelated, or low-resolution images are not acceptable.
2. Image Size and Dimensions: Walmart has specific size and dimension requirements for product images. The recommended image size is at least 2000 pixels in width and 2000 pixels in height. This ensures that the image is sharp and suitable for zooming in on details.
3. Background: Walmart requires product images to have a plain white background. Avoid using distracting or busy backgrounds that could take the focus away from the product.
4. Product Fill: The product should occupy at least 85% of the image’s frame. Avoid using too much whitespace around the product, as it may lead to images being rejected.
5. Image Formats: Walmart supports various image formats, including JPEG, PNG, GIF, and BMP. JPEG is the most common format for product images due to its small file size and compatibility.
6. No Watermarks or Text Overlay: Do not include watermarks, logos, promotional text, or any other overlay on the product image. The image should only showcase the product itself.
7. Multiple Angles: If possible, provide multiple images that show the product from different angles. This helps customers get a better understanding of the product’s appearance.
8. Variation Images: For products with multiple variations, such as different colors or sizes, provide separate images for each variation to avoid confusion.
9. Image File Size: Keep the image file size within the recommended limits to ensure fast loading times on Walmart’s website.
10. Image Compliance: Ensure that product images comply with Walmart’s image guidelines and policies. Non-compliant images may be rejected or removed from the listings.
Compliant high-quality images enhance the professionalism of the seller’s listings and contribute to a positive shopping experience for customers. By following Walmart’s image guidelines and presenting products in the best possible way, sellers can increase the chances of attracting buyers and driving sales on the Walmart Marketplace.