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Amazon offers several types of PPC advertising options, including:

1. Sponsored Products: These ads appear in search results and on product detail pages. Advertisers select specific products they want to promote and bid on relevant keywords. When a user searches for those keywords, the sponsored product ad can appear.

2. Sponsored Brands (formerly known as Headline Search Ads): These ads feature a brand logo, a custom headline, and a selection of products. They are typically displayed at the top of search results and help to showcase a brand and its products.

3. Sponsored Display: These ads are shown to customers who are browsing other products or categories on Amazon. They can appear on product detail pages, customer review pages, and more.

Amazon PPC campaigns are managed through the Amazon Advertising platform, where advertisers set bids, budgets, and targeting options. Advertisers can track the performance of their campaigns through metrics such as clicks, impressions, conversions, and ad spend.

To utilize Amazon’s PPC services, you would need to have an Amazon Seller or Vendor account and set up advertising campaigns within the Amazon Advertising platform. Keep in mind that Amazon’s advertising services and features can change over time, so I recommend checking the official Amazon Advertising website for the most up-to-date information and guidance on setting up and managing PPC campaigns.