Store audit in the context of Amazon typically refers to an examination or assessment of a seller’s or vendor’s product listings and performance on the Amazon platform. It is an internal or external evaluation conducted to ensure that the seller’s store complies with Amazon’s policies, guidelines, and quality standards.

During a store audit, various aspects of the seller’s account and product listings may be reviewed, including but not limited to:

1. Product information accuracy: Ensuring that product titles, descriptions, images, and other details are accurate, relevant, and comply with Amazon’s content guidelines.

2. Pricing and competitiveness: Evaluating the pricing strategy of the seller’s products to ensure they are competitive with similar offerings on Amazon.

3. Inventory management: Checking inventory levels and ensuring that the seller can fulfill orders promptly to avoid stockouts.

4. Fulfillment and shipping: Assessing the seller’s fulfillment method (Fulfillment by Amazon or Fulfilled by Merchant) and ensuring that shipping and delivery times meet Amazon’s standards.

5. Customer service and feedback: Reviewing the seller’s performance metrics, including customer feedback and seller ratings, to ensure a positive buying experience for customers.

6. Compliance with Amazon policies: Verifying that the seller complies with Amazon’s terms of service, policies, and guidelines. This includes avoiding restricted products, adhering to intellectual property rights, and complying with applicable laws and regulations.

7. Advertising and promotions: Checking the seller’s use of advertising tools and promotions to ensure they are within Amazon’s guidelines and policies.