How to Optimize PPC Campaigns
If you are an Amazon Seller I am pretty sure you have heard, used or learned about PPC. (Pay-per Click) This is the Amazon advertising platform that helps you increase sales, and rank faster for certain keywords. All this sounds good, but the problem is that it is not as easy to create and maintain […]
4 Rules For Amazon Sponsored Brand Video Ads
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] In this article, we will be discussing the significant value of Sponsored Brand Video Ads – and how you as an Amazon Seller can follow our method to 20 percent increases in profitability. [/et_pb_text][et_pb_text disabled_on=”on|on|on” _builder_version=”4.8.2″ _dynamic_attributes=”content” _module_preset=”default” disabled=”on”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT48c3Ryb25nPiIsImFmdGVyIjoiPC9zdHJvbmc+PC9oMT4ifX0=@[/et_pb_text][et_pb_image […]
Optimizing Amazon Auto PPC Campaigns
As mentioned earlier, the obvious problem with running Auto Campaigns as opposed to Manual campaigns is to that you don’t have enough control to target preferable keywords or ASINs that are most likely of high value to your product. Amazon automatically defines the search terms based on its product evaluation that might not necessarily be profitable when displayed as Ads.