Optimizing Amazon Auto PPC Campaigns

Wasting Money on Auto PPC

As mentioned earlier, the obvious problem with running Auto Campaigns as opposed to Manual campaigns is to that you don’t have enough control to target preferable keywords or ASINs that are most likely of high value to your product. Amazon automatically defines the search terms based on its product evaluation that might not necessarily be profitable when displayed as Ads.


Is your Amazon Listing Really Optimized

As a general rule, you should have at least one lifestyle or custom shot. People look for a product based on practicality, but they BUY that product based on emotion. If you don’t have people utilizing your product in the imagery, it makes it difficult for the customer to see themselves using it.