If you are an Amazon Seller I am pretty sure you have heard, used or learned about PPC. (Pay-per Click) This is the Amazon advertising platform that helps you increase sales, and rank faster for certain keywords. All this sounds good, but the problem is that it is not as easy to create and maintain […]
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] In this article, we will be discussing the significant value of Sponsored Brand Video Ads – and how you as an Amazon Seller can follow our method to 20 percent increases in profitability. [/et_pb_text][et_pb_text disabled_on=”on|on|on” _builder_version=”4.8.2″ _dynamic_attributes=”content” _module_preset=”default” disabled=”on”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT48c3Ryb25nPiIsImFmdGVyIjoiPC9zdHJvbmc+PC9oMT4ifX0=@[/et_pb_text][et_pb_image […]
As mentioned earlier, the obvious problem with running Auto Campaigns as opposed to Manual campaigns is to that you don’t have enough control to target preferable keywords or ASINs that are most likely of high value to your product. Amazon automatically defines the search terms based on its product evaluation that might not necessarily be profitable when displayed as Ads.
Targeting Products as opposed to Keywords through Amazon PPC can prove to be a more effective way at getting impressions and sales. Here’s why.
As a general rule, you should have at least one lifestyle or custom shot. People look for a product based on practicality, but they BUY that product based on emotion. If you don’t have people utilizing your product in the imagery, it makes it difficult for the customer to see themselves using it.