Amazon Business Features
They include:
Business Pricing & Quantity Discounts
Access tools for customizing pricing that is only available to business customers.
Business pricing refers to deals that are more affordable than your retail prices and are designed to encourage clients to make larger purchases.
These exclusive deals are only accessible to registered Amazon Corporate customers when you specify a business price. All Amazon customers will be able to browse your products, but only signed-up Amazon Business customers can view and read your business pricing. Your set consumer price will be displayed to all other Amazon customers. A product’s business price cannot be higher than the consumer price.
Quantity discount: For commercial clients who want to buy in larger quantities, create tier-specific discounts for your products.
Visual Dashboards
B2B Central provides a focal point for you to better understand, manage, and grow your B2B channel.
The features of B2B Central include:
Sales Snapshot: This feature enables you to analyze your Year-over-Year (YoY) growth across both customer segments, as well as the growth of your B2B sales from registered business customers (B2B) in comparison to that of non-business customers (non-B2B).
B2B Performance by Industry: This shows how your B2B sales are broken down by the industry and sub-industry groups of your customers. To segment data on business customers, we employ both internal and external data sources.
Top Products: Displays the top five items that you sell on Amazon to consumers who have registered as businesses.
Business Action Center: Tasks relevant to your B2B business are displayed in the business action center. Each task on the list has a Dismiss button and a link to the relevant page on Seller Central.
Profile Editor
Tell your company’s story while showcasing your logo. You can notify business clients about your company through your profile page. Declare your company’s name, type of operation, and more. When business buyers click your seller name in the Buy Box, Ships from, and Sold by lines on a product detail page, or the product’s More Buying Choices and Offer Listings pages, they will see this information. Business clients are more assured that their purchases are well-informed when they have a Business Profile.
Enhanced Product Content
Uploading CAD drawings, user manuals, and other content will help you improve your listings.
By adding comprehensive information to your product pages, you may aid potential clients in understanding your items.
This improved material assists in providing specific and technical answers to concerns so buyers may make well-informed purchasing decisions, from manufacturer specs to user guides to CAD drawings. Your clients may make more educated purchases thanks to enhanced product content.
Examples:
- CoC
- User guides
- Safety information
- Application guides
- Spec sheets
- Comparison charts
- CoA
- Installation manuals
- MSDS or SDS
- CAD files
Accept Requests for Quotes
Permit business clients to ask for a quantity discount on a certain item.
The number of units that business clients want to buy can be submitted. If you offer those goods for sale, you can reply to these inquiries by making a special deal.
Profile Display Quality & Diversity Certifications Editor
Make a statement about your company’s commitment to excellence and diversity.
Declare certifications like minority-, woman-, or veteran-owned small businesses, which are of interest to Amazon Business customers. Additionally, you may assert ISO and AS quality certificates.
Business buyers can filter sellers based on the credentials they want. When your credentials match the expectations of Amazon Business customers, they are displayed.
